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🔖 Paris Marx, "False Futurism" –

The metaverse is a branding term with a similar aim as Web 2.0 — to make tech companies’ efforts to reinvigorate existing business models and carve out new ones seem forward-looking and new, while repackaging their leverage over people to compel them to adopt new products as a kind of benevolent leadership, if not a humility in the face of what people “really want.”